SUCCESSFUL PRODUCT LAUNCH
Another successful product launch, Kitchenaid state their 100 year success is due to “quality craftsmanship. Versatile technology and timeless style”. A theory that strongly relates to what we do here at Red Scooter. So the combination for their annual ‘Retailer Night of Nights’ function was a perfect match. It was an intricate and complicated function, timed to a tee, and top quality an essential. A combination of demonstrations, food sampling, AV, entertainment and product launch, this function was a stand out. Our head chef Joel Reilly worked closely with Jo Richardson from Kitchenaid. To develop a menu that Jo could demonstrate on stage, whilst being prepared for the guests in our kitchen. The guests were lucky enough to be entertained by surprise guests. Series one Masterchef contestants Chris and Julia, who whipped up a dish using Kitchenaid appliances, and proved Red Scooter to be a truly lucrative function space.
TIPS FOR A SUCCESFUL PRODUCT LAUNCH
Did you know that only a small perctage of product launches are successful? Generating brand awareness, justifying the budget, and establishing credibility are only a fraction of the challenges you will face during your product launch. Understanding these challenges can help you increase the chances for a successful product launch.
Coming up your product was just the beginning. Knowing your target audience and iwhat it wants is extremely diferent. If your answer to the question, “Who are you targeting?” is, “Everyone,” you’re facing an uphill battle. An effective way to help narrow down your audience and plan marketing activities accordingly is by creating and using buyer personas.
Buyer personas are fictional representations of your ideal customer base, based on real data that relates to customer demographics and online behavior. As well as your educated speculation about their personal histories, motivations, and concerns. When personas are established, you now have the ability to better customize your marketing efforts. From messaging to activity selection – and make a greater impact with your prospects.
Contact us today to organise your successful product launch on 03 9527 6846.
ABOUT THE AUTHOR
WHY IS RED SCOOTER MELBOURNE’S MOST POPULAR WAREHOUSE VENUES FOR EVENTS?
It boils down to one simple thing: our mothers raised us right!
Our mums taught us to:
Be considerate of others and their things
Treat others like we want to be treated
Go the extra mile to make people happy
Thanks to these simple life lessons, Red Scooter has made it a point to go above and beyond to give each customer EXACTLY what they want.
THERE’S NO PARTY LIKE A RED SCOOTER PARTY!
An award-winning venue, with flexible style, unique décor, and tip-top service.
Creative and professional event planners who work with you to create a function that will blow your guests away with fun and entertainment.
Top-quality catering and service, from signature cocktails to on trend food carts.
If you want only the best for your events in Melbourne, you should make Red Scooter your first choice.
OUR AWARD WINNING VENUE IS AVAILABLE FOR YOUR EXCLUSIVE USE
LOOKING FOR MORE?
The Successful Product Launch ideas listed here are only a sample of what Red Scooter The Unique Events Venue can provide at our New York inspired warehouse venues. We can tailor any function package to suit your needs – and this is only limited by your imagination. We specialize in making every occasion a unique experience – from your guests arrival to the last dance we will help bring your dreams to life at Red Scooter.
Visit us just outside of Melbourne’s CBD, and talk with our professional event planners to see how our award-winning event planning service can help you create the function of your dreams! Your satisfaction is our guarantee, and we’ll take all of the stress off your plate – freeing you up to enjoy the celebration you deserve.
Our convertible warehouse chic event space allows you to put your best event forward. With modern, customisable venues for up to 380 people. Each of our venues lends itself as a blank canvas for you to fully customise.
OUR FOOD CART BROCHURE
Learn about the latest trends in event catering
AND OUR HISTORY OF EXCELLENCE
Red Scooter is proud of its achievement being voted the Best Function Venue according to Restaurant and Catering Victoria. We have also been commended as The Sustainable Business Award from the Environmental Protection Agency for our responsible environmental practices.
“WE STRIVE FOR A NEW YORK VIBE – AN EXCITING, COLOURFUL, SPARKLING MELTING POT OF CULTURES, CUISINE AND DÉCOR…”
Eammon Hamilton – Director of First Impressions
QUESTIONS TO ASK WHEN CORPORATE EVENT PLANNING When corporate event planning, you can’t just focus on the activities and seminars that will be held during the event. You’ve got to think about all the “behind the scenes” details that are necessary for making the corporate event a success. WHEN LOOKING AT CORPORATE EVENT VENUE’S HERE…