A corporate event can be an excellent way to promote your company or your services, so it’s important to do it right. There are so many important aspects of planning and pulling off your event, not the least of which is the marketing/promotion of the event itself.
You’ve already chosen the Melbourne corporate event venue, set the date, and organised the event, but how are you going to spread the word?
- Twitter — Twitter makes it easy for you to spread the word of any event using hashtags. You can simply post regular Tweets using #your event, and ask your loyal Twitter followers to spread those tweets as far as they can.
- Facebook –– Your company no doubt has a Facebook Page, and hopefully you have followers who receive the latest news posted on that page. Post the flyer of the event to your Facebook Wall at least twice a week, to remind your followers of the big event.
- Google –– If you are bringing in speakers to talk at the event, having the speakers do a Google Hangout a few weeks in advance of the big event. It will help to increase interest in the event, and will give people an idea of what to expect.
- YouTube –– YouTube is second only to Google in terms of internet search traffic, so you should definitely use it to market your event. Upload videos of your last event, interviews with the speakers, or promo videos for your upcoming event. The more videos you post with links to the event, the greater chance you’ll have people attending.
- Blogging –– If you want to leverage the internet to the max, connect with local bloggers to promote the event. You may have to offer them compensation for posting news of your event on their blog, but it’s worth it to spread the word.
- Paid Social Advertising — All social media sites offer you the option to pay for ads, and you’ll find that these paid ads work to a certain extent. You don’t want to spend your entire marketing budget just on paid Facebook and Twitter ads, but it’s a good resource to tap into.
Here are some great tips to make your promotion and marketing even more effective:
- Ask your event partners to spread the word of the event.
- Give incentives to those who purchase tickets to the event early.
- Ask the speakers/entertainment to publicise the event to their followers.
- Send out press releases to the media.
- List your company on websites that list national events.
- Make it easy for attendees to register online.
- Use a promo video to increase the chances of converting viewers into attendees.
- Give people a reason to show up to the event.
The truth is that marketing is one of the most important aspects of any corporate event, but so is planning and organising the event itself. You no doubt have your hands full with promotion, so let our team of experts at Red Scooter deal with making your event one to remember!